The Perspective of Value Creation of Agile Supply Chain (ASC) for the Customer with a Hybrid Approach

Fatemeh Farahmand

Volume 2, Issue 3 , June 2022, , Pages 1-15

http://dx.doi.org/10.22034/kps.2022.340749.1019

Abstract
  The purpose of this research is to identify the factors affecting the agile supply chain and value creation for the customer in the automotive industry. Therefore, using a qualitative approach and meta-combination technique, these factors have been identified. In this research, the technique is based ...  Read More

The Effect of Social Media Marketing on Brand Equity Based on Customer Behavior

Fatemeh Farahmand

Volume 2, Issue 2 , May 2022, , Pages 29-38

http://dx.doi.org/10.22034/kps.2022.149696

Abstract
  Purpose: The purpose of this study is to create Brand equity by using social media marketing and the structural equation method. The target society is the users of Telegram and Instagram networks of Samsung mobile phones.Method: In this research, an unlimited sampling method has been used to collect ...  Read More