The Effect of Social Media Marketing on Brand Equity Based on Customer Behavior

Fatemeh Farahmand

Volume 2, Issue 2 , May 2022, , Pages 22-30

https://doi.org/10.22034/kps.2022.149696

Abstract
  Purpose: The purpose of this study is to create Brand equity by using social media marketing and the structural equation method. The target society is the users of Telegram and Instagram networks of Samsung mobile phones.Method: In this research, an unlimited sampling method has been used to collect ...  Read More