Knowledge Extraction
Ali Asghar Rajabi; Asadollah Mehrara; Mehrdad Matani
Abstract
This research aimed to provide a model for evaluating human resources management in the automotive industry. This applied research was conducted with an exploratory and mixed nature (qualitative-quantitative) using the seven-step hybrid method of Sandelowski and Barroso (2007). Furthermore, to enrich ...
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This research aimed to provide a model for evaluating human resources management in the automotive industry. This applied research was conducted with an exploratory and mixed nature (qualitative-quantitative) using the seven-step hybrid method of Sandelowski and Barroso (2007). Furthermore, to enrich the collected data, the opinions of experts in the automotive industry were used in the framework of focus groups. In the end, the importance and priority of each of the extracted dimensions, criteria, and concepts were determined using the multi-criteria decision-making approach and the hierarchical AHP method.The designed model included 3 main dimensions and 12 criteria coded as:Human resources leadership, The role of human resources manager, Strategic management of human resources and its design in the organization, Information, and knowledge system of human resources, Risk management in the field of human resources, Supply and adaptation, Development of human resources, Use of human resources, Maintenance of human resources and results, Results of human resources perception, Functional results of human resources, Organizational results are affected by the field of human resources. Furthermore, the reliability was calculated using the Kappa index. One of the advantages of this model is the emphasis on creating vertical and horizontal coordination and balance between human resources processes by examining and establishing the relationship between drivers, systems, and results simultaneously.
Seyed Mehdi Vahabi; Azam Rahiminik; Seyed Abbas Heydari
Abstract
Digital content marketing is an example of new communication and online approaches that is expanding and penetrating among its users. This type of marketing is a process to create high-quality and valuable content to guide customers and introduce your brand and attract customers. The current research ...
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Digital content marketing is an example of new communication and online approaches that is expanding and penetrating among its users. This type of marketing is a process to create high-quality and valuable content to guide customers and introduce your brand and attract customers. The current research seeks to identify the knowledge components effective on the antecedents and consequences of effective digital content marketing to facilitate knowledge acquisition. In the present study, by using the systematic review and meta-synthesis approach, the results and findings of previous researchers by performing the 7 steps of the Sandelowski and Barroso method have been analyzed, and the knowledge components that are effective on the antecedents and consequences of effective digital content marketing have been. To measure reliability and quality control, the Kappa method was used, and its value was identified for the indicators at the level of excellent agreement. The results in the Max Qda software led to the identification of 38 knowledge areas containing consequences in the form of seven components and two general dimensions and 21 knowledge areas containing the antecedents of effective digital content marketing in the form of four components and two general dimensions. Finally, the customer's behavioral engagement with the brand was identified as the indicator with the highest frequency among the consequences and attention to the characteristics of the audience as the indicator with the highest frequency among the antecedents of effective content marketing, and the knowledge obtained from them helps the field of digital content marketing.
