Knowledge management
Akbar Tahmasebi; Ismail Jahanbakhsh; Mansour Haghighatian
Abstract
The availability of social capital is a valuable resource that supports employees in performing activities in organizations. Social capital has a close interaction with knowledge. The current research aimed at investigating the dynamics of the social capital database to gain economic, social, cultural, ...
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The availability of social capital is a valuable resource that supports employees in performing activities in organizations. Social capital has a close interaction with knowledge. The current research aimed at investigating the dynamics of the social capital database to gain economic, social, cultural, and environmental knowledge of the industrial development of Kangan City using a quantitative approach and a survey method. The data collection tool was a questionnaire. The statistical population was all the citizens of Kangan City over 25, 400 were selected as a sample and studied using the multi-stage cluster sampling method. The data were analyzed on two descriptive and inferential levels in SPSS software. The results show that the average of the social-environmental behavior variable is higher than the average and the average of the change in the consumption of cultural goods is lower than the average. Based on this, it can be said that the impact of industrial development on social-environmental behaviors and social capital (including the dimension of social trust) has been positive and the consumption of cultural goods has had no effect, or to be more precise, it has had a negative effect. Holding scientific meetings in order to increase social trust in the industrial area is one of the practical suggestions of this research, also culturalization of knowledge sharing and use of existing databases will strengthen social capital and create a competitive advantage of knowledge creation in the long term.
Seyed Mehdi Vahabi; Azam Rahiminik; Seyed Abbas Heydari
Abstract
Digital content marketing is an example of new communication and online approaches that is expanding and penetrating among its users. This type of marketing is a process to create high-quality and valuable content to guide customers and introduce your brand and attract customers. The current research ...
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Digital content marketing is an example of new communication and online approaches that is expanding and penetrating among its users. This type of marketing is a process to create high-quality and valuable content to guide customers and introduce your brand and attract customers. The current research seeks to identify the knowledge components effective on the antecedents and consequences of effective digital content marketing to facilitate knowledge acquisition. In the present study, by using the systematic review and meta-synthesis approach, the results and findings of previous researchers by performing the 7 steps of the Sandelowski and Barroso method have been analyzed, and the knowledge components that are effective on the antecedents and consequences of effective digital content marketing have been. To measure reliability and quality control, the Kappa method was used, and its value was identified for the indicators at the level of excellent agreement. The results in the Max Qda software led to the identification of 38 knowledge areas containing consequences in the form of seven components and two general dimensions and 21 knowledge areas containing the antecedents of effective digital content marketing in the form of four components and two general dimensions. Finally, the customer's behavioral engagement with the brand was identified as the indicator with the highest frequency among the consequences and attention to the characteristics of the audience as the indicator with the highest frequency among the antecedents of effective content marketing, and the knowledge obtained from them helps the field of digital content marketing.