The Effect of Customer Engagement on Brand Loyalty with the Mediating Role of Brand Attachment and Customer Trust: An Approach to Branding Knowledge (Case Study: Tourists of Kojaro Tourism Website in Mashhad)

Dariush Rashidiran; Vajihe Hoshyar

Volume 2, Issue 4 , September 2022, , Pages 43-53

https://doi.org/10.22034/kps.2022.352540.1033

Abstract
  In today’s world, brands are known as the most important assets of companies thus, having loyal customers to the brand is the main goal of all companies. Because having a sense of loyalty to the brand indicates that the customer group has a positive view of a particular brand and willing to buy ...  Read More