Big data
Presenting a Data-Driven Value Creation Model for Insurers with an Interpretive Structural Approach

Mona Abrofarakh; Kambiz Shahroodi; Narges Delafrooz

Volume 3, Issue 3 , July 2023, , Pages 17-28

https://doi.org/10.22034/kps.2023.374799.1079

Abstract
  This research aims to design a data-driven value-creation model for insurance policyholders. It uses a mixed methodology (qualitative-quantitative). The statistical population was university professors in insurance and marketing and senior managers of Iran's insurance industry, including Asia Insurance, ...  Read More