Document Type : Original Research Manuscripts


1 Department of Business Administration, Payame Noor University (PNU)

2 Department of Management

3 Department of Management, Payame Noor University, Tehran, IRAN



The purpose of the current research was to process and create knowledge in the coordination of the digital banking ecosystem. Considering the need for deeper application of the theoretical contextualization dimension (compared to the experimental contextualization dimension) in the crystallization of coordination strategies and approaches from the reduced qualitative research method to enrich the identified categories and frame the results of the context Theoretical analysis was used. The thematic research method of Brown and Clark (2006) was chosen as the main and central method to answer the final research question. The statistical population of the research includes experts in the banking industry, especially digital banking and digital financial services, who were selected by the snowball sampling method. After going through 12 interviews, the data was saturated. In evaluating the content validity of the interview questions, the content validity ratio and the content validity index were used. Three strategies of focusing on co-evolution, focusing on enrichment and focusing on novelty were identified as the best knowledge-based strategies. Focusing on co-evolution, value enrichment and up-to-dateness of digital banking ecosystem components as three basic strategies can lead to more performance, increase value for customers, attract new customers and promote the improvement of digital banking system. These strategies are the most essential factors of success and progress in the digital banking ecosystem.