Processing and Creating Knowledge in Orchestrating the Digital Banking Ecosystem

Ebrahimzadeh, Mohammadreza; Larisemnani, Behrouz; Ahadmotlaghi, Ehsan; Ghamkhari, Seyedeh Masoumeh

doi:10.22034/kps.2023.410091.1152

Processing and Creating Knowledge in Orchestrating the Digital Banking Ecosystem

Document Type : Original Research Manuscripts

Authors

Mohammadreza Ebrahimzadeh ¹

Behrouz Larisemnani ²

Ehsan Ahadmotlaghi ²

Seyedeh Masoumeh Ghamkhari ²

¹ PhD Student, Department of Management, Payame Noor University (PNU), Tehran, Iran.

² Assistant Professor, Department of Management, Payame Noor University (PNU), Tehran, Iran.

https://doi.org/10.22034/kps.2023.410091.1152

Abstract

The current research aimed to investigate knowledge in orchestrating the digital banking ecosystem. Considering the need for a deeper application of the theoretical contextualization dimension (compared to the experimental contextualization dimension) in crystallizing orchestrating strategies and approaches from the reduced qualitative research method to enrich the identified categories and frame the results of the context. Theoretical analysis was used. The thematic research method of Brown and Clark (2006) was chosen as the main and central method to answer the final research question. The statistical population of the research includes experts in the banking industry, especially digital banking and digital financial services, who were selected by the snowball sampling method. After conducting 12 interviews, the data was saturated. The content validity ratio and the content validity index were used to evaluate the interview questions' content validity ratio. Three strategies focusing on co-evolution, enrichment, and novelty were identified as the best knowledge-based strategies. Focusing on co-evolution, value enrichment, and up-to-dateness of digital banking ecosystem components as three basic strategies can lead to improved performance, increased value for customers, attraction of new customers, and promotion of the digital banking system's enhancement. These strategies are essential for success and progress in the digital banking ecosystem.

Keywords

Knowledge Processing, Knowledge Creation, Ecosystem Orchestrating

Digital Banking, Orchestrating

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